Political and Economic Integration Processes in The Gulf Cooperation Essay

Political and Economic Integration Processes in The Gulf Cooperation Council - Essay Example The GCC Organizational structure looks like the EU structure with a Supreme Council made up of members from all countries in the GCC. From first appearances one might see a top down structure in the design. However, the top is shared by heads of the member states (based on the monarchic or emirate government). This makes the top divisional in its structure. The actual executive of the council is not by rank and size but rather rotated in alphabetical order of the member's names. Yet, despite the inherited leadership, it is somewhat democratic in its implementation: meetings of the supreme council are only valid if attended by at least two-thirds of the members. Under the Supreme Council there are several organizations designed as functional structure but arranged as matrix rather than a top down structure. Firstly, there is a Consultative Commission, formed of equal amounts of members from each state - its purpose is to study matters assigned by the Supreme Council. Along with that - there is the Commission for the Settlement of Disputes. Again, under the Supreme Council but is designed to allow for contingency factors and only used as needed. A Ministerial Council formed from the Ministers of Foreign Affairs - the head over this segment is the current head of the supreme council. This organization is in charge of policies, recommendations, and oversees other existing actions in all fields of specialty. Any ministerial subcommittee must first resolve and then refer the rulings to the Ministerial Council, who in turn, along with their recommendations on the rulings give to the Supreme Council for final approval. These rulings and recommendations must also be voted by two-thirds of the members to be counted as official. The Ministerial Council meets... This essay aims to identify long-term perspectives of the Gulf Cooperation Council as an integral regional union and also define development trends of its members countries. The GCC Organizational structure looks like the EU structure with a Supreme Council made up of members from all countries in the GCC. Globalization can be defined as a global networking that has welded together previously disparate and isolated communities on this planet into mutual dependence and unity of ‘one world. The opposite would be a more skeptic and Marxist indicated definition, like perspective that globalization is what the Third World have for centuries called colonization. One might even interpret globalism as a less offensive term for imperialism, not well received by developing countries with aspirations of their own international successes. Globalization is typically defined as a shift from localized human societies (including financial, political and religious systems) to linking distant communities of people and levels of industry, expanding them across regions and continents. Globalization can reduce the deficiencies of third world countries with technological advances and with equal allocation of resources. The completion of the Free Trade Agreement, started so long ago, would be a stronger indication of liberalization in the GCC. The willingness to team up with the European Union, a non-US entity, might just be a considered strategy to strengthen their unwillingness to embrace globalization.

American Association of Advertising Agencies Essay

American Association of Advertising Agencies - Essay Example Primarily, the concept of Integrated Marketing Communications (IMC) blends the promotional tools of marketing so that they are able to perform in harmony with each other. Promotion is one of the ‘Ps’ in marketing mix and the tools when blended together, work optimally rather than in isolation. The integration is further augmented, beyond just communication when other levels of integration e.g. Data integration, internal and external integration and Vertical and Horizontal Integration is achieved. Horizontal Integration means that all the business functions of an organization are working in harmony with each other. For example, distribution, production, sales and finance departments should be conscious of the messages they deliver to the clients and must work in cohesion to achieve objectives of the business. Whereas, different departments like advertising and sales can fuse through data integration through marketing information system. On the other hand, Vertical Integra tion refers to the fact that communication and marketing aims must augment the higher organizational aims and objectives. Internal and External Integration are also very important components of Integrated Marketing Concept. Internal Integrations requires that all the employees of an organization are kept informed regarding strategic and tactical changes being implemented in the company. Moreover, they must be kept involved in the new developments from which the organization is undergoing, the new standards being set by the management and strategic partnership being envisaged. On the other hand, External Integration refers to a scheme in which all the external partners and stakeholders of the organization e.g. Public Relation agencies and Advertising blend seamlessly to provide a workable solution to the problems of the company. A lot of effort is required for Integrated Marketing Communications to deliver its desired benefits however, it can create a competitive advantage for the co mpany compared to an organization which uses traditional techniques for promotion and advertising. Through Integrated Marketing Communication, a company is able to develop a meaningful relationship with its customers through helping them through various stages of purchasing process. Thus, through Integrated Marketing Communication, an organization is able to retain its customers for life which gives it an edge over other companies. The organizations which utilize IMC concept are much more likely to yield profitability than the organizations which use traditional methods of communication. In fact, a unified message delivered by an organization is much more effective than a host of disjointed messages. A crystal clear and consolidated message is well received among the potential customers than myriad of commercials messages delivered every day. Integrated Marketing Communication can boosts sales of a company by disseminating a message which helps increase customers’ awareness a nd eases their choices. Company’s strategy to deliver timely information and special offers at the right time assists the customers in purchasing process. Finally, Integrated Marketing saves a lot of expenditure for the organizations as it reduces the need of duplication. Photography and graphics can be shared by various departments e.g. sales and advertising. This also reduces the time and workload on different section of the company as a single agency is responsible for all the communication needs. Ans4. An efficient channel of communication has to be selected by the communicator in order to get the desired results. In marketing practices, usually two types of communication channels are employed; personal and non-personal. Personal communication cha